
Mixpanel has many Properties defined in its Data Model. Properties are attributes that help you define the specifics of an Event or a User. In data warehouse terminology, events make up the fact table while user profiles, group profiles, and lookup tables are dimension tables. Mixpanel supports a few different categories of data that can be used for analysis: events, user profiles, group profiles, and lookup tables. There may be other factors where implementing separate projects (opens in a new tab) is required, but do note that querying data across projects is not possible. Mixpanel recommends tracking 1 product with multiple platforms (mobile, web, etc.) into one project, but create separate projects for development and production (opens in a new tab). Mixpanel data is stored and isolated within a project.


Get ahead of issues with Anomaly Detection and Root Cause Analysis.Vet new events and ensure data trust with Event Approval.Learn how users engage with your marketing tactics.Correlate user actions to key outcomes with Behavioral Breakdowns.Discover purchase behaviors with Cart Analysis.You can now move Boards between projects with Move.Troubleshoot better with a new design for Boards without data.Introducing Warehouse Connectors: Sync event data from Snowflake & BigQuery.Find what's impacting conversion with Attribution.Data retention definition policy change.Fluid, flexible organization with Boards on Boards.

Manage implementations more easily with event metadata.Warehouse Connectors now supports importing Users & Groups.Automagically answer questions with Starter Board.
